Search Engines

Search Engines are crawlers or bots that crawl through websites and cache or index (file away or record) all the content in order to provide relavent search results for anyone looking for a product or service online. The main search engines are Google, Yahoo and Bing (Microsoft). Google is the most important in New Zealand as it has more than 85% of the search market.

Search Engine Optimisation

Search Engine Optimisation or SEO for short is the practise of applying; adjustments, improvements and additions to a website to help the "SERPs" of the website.

SERPs

SERPs means "search Engine Results Position" or "Page" but "Postion" is more accurate as the ultimate goal is to have SERPs on page one for "Keywords". Page one, in fact all results pages only have Ten Search Engine Results Positions or 10 SERPs.

Keywords

Keywords are the words that people type into "Search Engines" like Google, Yahoo or Bing when they are looking for products and services. You want to be found for as many "Keywords" in the top ten SERPs as possible in order to increase you market share and beat your competition.