SEO, which stands for Search Engine Optimisation, is always evolving and changing. It is important to have the most up to date information when trying to implement this on your site, so that you can take advantage of the results. This article will give you some new tricks to try as well as some classic tips that have stood the test of time.

Don't stretch your keywords too far. If you sell bicycles online, there is no way that you can make "king size bed" a relevant keyword for your business. While stretching keywords a little can be beneficial to getting you more interest and more hits, going to extremes is only going to produce frustrated customers who thought you sold bedding, not bicycles.

Make sure that you are also focusing your optimisation to onpage items. You would be surprised at how much this can actually help to bump your ratings as far as the search engine bots are concerned.

One of the greatly overlooked areas right now in online marketing and search engine optimisation is the social media outlet. You need to have a presence on all of these different platforms. From these platforms make sure that you post a link to your website where visitors can click and automatically be taken to your home page. You also then need to have bold, bright colored links or buttons on your home page where people visiting your site can see that you have accounts with these other sites, and click to follow you, become a fan of your page, or read your blog posts.

As more and more people have smartphones, they are using these to surf the web and visit their myspace, facebook or twitter accounts on the go. Make sure that you also devote time and energy to marketing your website and social media pages in mobile friendly SEO.

Videos, especially when posted online, can do a lot of work for you. A funny or entertaining video will get passed around like candy. This increases the hits or views, which, if it is also attached to or posted on your website, will give you greater interest from the search engines. Just make sure that the video you post is somehow relevant to your business.

There is nothing people hate more than a page that takes forever to load, not because their internet connection is bad, but because there is so much "stuff" or flash programs running on the site. Make sure that your page loads quickly and efficiently, even on less than stellar internet connections. While it should be professional looking, there is no reason your site can't be simple and still be relevant and engaging.

Don't be afraid to try something new when you are optimizing your site for the search engines. The worst thing that can happen is that it doesn't work and you are out a little bit of time. These tips will keep you on the cutting edge for 2011 as well as take you into the future with great results.